Investigaciones y Estudios

Edelman Trust Barometer 2020

2020 EDELMAN TRUST BAROMETER

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. 

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EARNED BRAND 2018

Today more than ever, consumers are putting their faith in brands to stand for something. To do the right thing. To help solve societal and political problems. Whether people are shopping for soap or shoes, they’re weighing a brand’s principles as much as its products. Opting out of taking a stand is no longer an option for brands. 

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BUSINESS SHOULD MIND THE GENDER GAP

Last year set a crucial tone for how the world thinks about gender equality. While issues of greater equity continue to fuel daily media headlines, women across the globe are driving change in their workplaces, governments and communities.

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BUSINESS SHOULD MIND THE GENDER GAP

Last year set a crucial tone for how the world thinks about gender equality. While issues of greater equity continue to fuel daily media headlines, women across the globe are driving change in their workplaces, governments and communities.

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